Po.et (POE) is a startup that brings intellectual property rights to the blockchain, and envisions a marketplace for content creators, built on a platform that secures their creations from plagiarism and digital piracy.

Far from being yet another blockchain tech fantasy, Po.et has made significant strides in growth and maturity, attracting more than a few HODL investors. The platform recently brought Eric Elliot onboard as their VP of engineering. Elliot, who is a published author on Javascript, helped develop the Adobe Creative Cloud, scaling the platform to millions of users. He also has a proven track record of success in the startup arena, having helped develop BandPage, which was purchased by YouTube in 2016.

Po.et represents the chance to liberate creatives from traditional gatekeepers: to more directly connect with revenue sources to enable them to earn money doing what they love to do. It also represents a chance to make it easier for companies to find the resources they’re looking for, and obtain legal license to use the content with the click of a button. –Eric Elliot

Po.et aims to transform publishing into a place where publications, authors and creatives can set licensing permissions for their content and monetize it as they see fit in a kind of electronic marketplace of ideas. All of this is to be built on top of the blockchain, the electronic ledger best known as the record keeping system for bitcoin.

Po.et blockchain
Credit: CoinCentral

Po.et’s blockchain-based ledger, the same platform that allows you to track bitcoin transactions in an immutable, irrefutable record can also be applied to a number of scenarios for tracking virtually anything of value including content, such as articles and photos. Using Proof of Existence, Po.et assigns a unique “fingerprint,” which includes a timestamp, to every piece of content added to a marketplace on its platform. This fingerprint cannot be edited or altered, making it a virtually foolproof failsafe against plagiarism.

Po.et allows you the freedom to create your own marketplace, allowing other members to contribute content, which your marketplace will vote on either accepting or declining, based on quality and relevancy. Marketplace owners set the voting terms, requirements, and amount of Po.et’s tokens, or POE, would-be contributors need to stake in order to join. The more high quality content a marketplace possesses, the more valuable that marketplace becomes.

Worried about plagiarism? If someone submits content to a marketplace that appears to have been plagiarised, members can “challenge” the submission. Using the digital fingerprints assigned to each piece of content, members can vote to accept or reject the challenge. If the challenge is approved by the majority of the members, the new content is removed from the marketplace. Digital democracy, essentially.

Unlike the many shitcoins that have come and gone recently, Po.et is beginning to mature, and building an executive team to carry the company’s vision to the next phase. To date, Po.et has raised a mix of traditional venture capital and token sales that amount to over $11 million in investment capital. Po.et has evolved beyond digital prose, and we expect this altcoin to stick around for the long haul.

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